SER the label was created by Rylee Schilling in 2025 and officially launched in 2026 as a response to fast fashion and mass production.

Rooted in craftsmanship and slow design, SER the label produces hand-made garments that prioritize quality, intention, and individuality. Each piece is carefully constructed by hand, allowing the process to guide the outcome and honoring the subtle imperfections that make every garment unique.

The brand operates beyond trend cycles, focusing instead on timeless forms, tactile materials, and thoughtful construction. Garments are designed to be worn, lived in, and returned to — not replaced.

Sustainability at SER the label is practiced through small-scale production, mindful sourcing, and a commitment to longevity rather than excess. Every decision reflects a respect for materials, makers, and the time it takes to create something meaningful.

SER the label exists as a quiet alternative: fashion that values process over speed, and presence over noise.